Influencer marketing has grown tremendously over the last ten years. While many laughed at the idea of making a career out of being a social media influencer before, we all know it can be a financially-rewarding choice now. If you are new to the influencer world and are looking to break into the field, being able to find your niche may be one of the hardest things to take on. DeepDeets is sharing some tips with you today to help ease that pressure a little and help you find the niche of your dreams.
Do Something You Are Passionate About and Interested In
When you are trying to come up with that niche, you may be coming up with a ton of ideas. That is a good thing and it would be best to write all these ideas down and make a list. Be as specific as you want to. As you research more, you will determine there are so many niches out there, it will shock you with how specific they are at times.
Now that you have your list, go through the list and determine how passionate about that topic you are. If you truly want to become an influencer, you will be creating videos and content on this subject all the time. Take on a niche you will find joy in, but also a niche that you can bring value to your followers. If you have passion and interest in the topic, that value will be seen in your videos.
Now Research Your Favorite Social Media Influencers
You have come up with a list of niches that inspire you. Now you need to do some research and look at influencers who have already found some success in that niche. This is more than just checking out their profile. You want to take a deep dive into their profiles, their content, their followers. Can you bring more to the table than what they already are bringing?
You want to see the followers they have. Is this the same audience you feel you can connect with? Will your videos and content peak their interests too?
Determine What Channel You Will Use
Once you determine your niche, you will want to determine what social media channel you will use to post your content. By making this decision, it can affect exactly what content you are creating and how you would curate it.
Since you have done your research on influencers already having success in this niche, you may want to see if you can find success on another platform. They are successful on TikTok, but can you make it work on Instagram and help create a platform for this niche there? You want to find a platform with a void and help fill it.
Time To Test It Out
You are new and trying to gain a following, so now it is time to start testing out your influencer marketing strategy. You should make a variety of content when you start out and test to see what not only works, but also what you enjoy making. Maybe you really like making TikTok videos or doing vlogs on YouTube? You have to try it out to see if you enjoy it and then track influencer metrics to see what is working and what is not working.
You aren’t going to become an influencer superstar overnight. If you stay on top of it and keep your nose to the grind, you can hopefully find the success you are searching for. Also, you can work with DeepDeets, as we are your trusted partner to attract top brands, agencies and opportunities. We can help you stand out from the crowd, so give it a try now by clicking here!